In this presentation i will explore how trading card games like Magic: The Gathering or Yu-Gi-Oh! reflect and reproduce neoliberal ideologies, transforming leisure into arenas of self-discipline, optimization, and internalized control. Drawing on Foucault’s governmentality, Deleuze’s control society, and Bröckling’s entrepreneurial self, i argue that players govern and market themselves within systems of constant performance, efficiency, and visibility. However, it also highlights the potential for resistance through rhizomatic play, community-driven formats, and subversive interpretations. Trading card games thus become not only mirrors of neoliberal subjectivation but also possible spaces for cultural counterpower and creative reimagination.